About Us

Who We Are

Medomie is an established privately owned pharmaceutical company, focused on managing product’s life cycle from early access management to marketing authorization, import and distribution for patients in Israel.

As an innovative and flexible pharmaceutical company, we are active in high-potential segments of the pharmaceutical market.

Our expertise lies in quickly and efficiently identifying unexploited potential in various medical products and bringing them to market rapidly.

We specialize in finding specific treatments with added value both for health care professionals and patients.

At Medomie, we focus on quality assurance, pharmacovigilance, and full compliance to GMP /GDP guidelines on import, store and distribute products in Israel.

Our Vision and Mission

We are committed to advancing healthcare and improving lives by providing high quality and innovative treatments. We strive to deliver solutions to answer unmet medical needs and that have a substantial positive impact on patients’ lives. We specialize in finding specific treatments with added value both for our partners and customers.

We lead by paving the way in the business environments in which we operate. By providing unique solutions and breakthrough technologies, we secure added value for all stakeholders. Our teams perform at the highest professional level and provide excellent service. All our work reflects a deep understanding of our clients’ needs.

Patients and families are at the heart of what we do.

This genuine sense of purpose drives Medomie’s team, its values and agility.

Our passionate team is committed to excellent performance and providing the best-in-class customer experience to patients, healthcare professionals and payers.

Leadership Team

360° Experience Across the Board

Avi Revivo is an accomplished leader in the Israeli health care industry and brings over 20 years of experience to Medomie. Avi is a clinical pharmacist with a proven track record of key leadership positions on the public health sector and reimbursement committee and additional key positions within the industry. Avi served as vice president of the purchasing department of Maccabi health fund, the second largest health organization in Israel, there he was head of the new technologies committee and head of generics tender committee. His vast experience is channeled today to advance Medomie to fulfill its vision.

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Carli Kornel Miranda has extensive marketing and sales leadership experience in the local and global pharmaceutical industry. She has held roles of increasing responsibility at several major pharmaceutical companies, including Merck, Roche, Medison Pharma & Invitae, where she held a variety of commercial roles across numerous therapeutic areas including oncology, endocrinology, cardiology and rare diseases. Over the course of her career she has led field sales and marketing teams in Israel and EMEA, successfully launching and promoting various innovative medications and diagnostics.

Itzik Mishaeli brings over 20 years of experience in healthcare, market shaping and access programs to reach people with life-saving medicines. He has held executive positions in multinational pharmaceutical companies, with an in-depth knowledge of a broad range of global and local pharmaceutical fields. Itzik has proven expertise and a strong track record in market access, commercial interfaces, pricing, logistics, strategy, negotiation, contracting and health economics for companies such as Janssen Pharmaceuticals and Medison Pharma. Over the course of his career, he has successfully led the reimbursement approval of dozens of predominant and lifesaving treatments.


Zohar Aflalo is an attorney (LLM) with extensive experience in business operations within the healthcare system in Israel, both in public institutions, such as Sheba medical center and Maccabi health fund, and pharmaceutical companies in roles of procurement, operations, logistics and access. Her extensive knowledge provides a broad view of the Israeli healthcare system and customers’ needs, including supplementary programs, drafting and implementation of commercial contracts and vast knowledge of logistics and supply chain.

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Dr. Dan Andrei Waitman is one of the most distinguished and well-known figures in the pharmaceutical landscape in Israel, from a leading board-certified internalist in Sourasky Hospital ER, to head of the medical division in Leumit health fund and a permanent member of the national reimbursement committee for the last 15 years. Dr. Andrie is responsible for all medical affairs activities representing the clinical needs of patients, healthcare professionals and other decision makers.

Medomie enables a unique partnership, driven by a highly experienced and passionate team, deep understanding of the market and client-oriented with a dynamic reactive approach to meet the needs of our partners and patients.

Our established experience enables us to be agile, respond to dynamic conditions and bring medicines expeditiously to the market.

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